Millennial wedding trends are less for tradition and more for technology when it comes to wedding planning, according to a new survey.
According to a survey, 25 per cent of brides created or will create a Snapchat geofilter – and 37 per cent plan to use an Instagram wedding hashtag to keep track of pictures uploaded to social media.
Millennials are splurging on videographers as well, to ensure that there is not a single moment of their weddings that goes unrecorded – with many opting for wedding videos that play like a highlights reel.
Technology has also changed the way guests are invited to millennial weddings, with just half of brides still using physical save-the-dates – and the rest relying on virtual invites.
And for many brides, the wedding trends starts on social media – with 25 per cent of millennial revealing they use Instagram to find wedding vendors.
To ensure an Instagram-worthy wedding, millennials have placed a large importance on the location of the venue – with location the most important factor apart from price.
Additionally, weddings have also become more secular affairs, with the survey finding that the majority of brides, 62 per cent, are choosing to forgo religious weddings in favour of non-denominational ones – and only 42 per cent of brides want a bachelorette party.
As social media takes priority on the big day, brides are opting for picture-perfect weddings instead of traditional ones